Why Republicans Lost
First, a look at the hard numbers from the 2024 election.
184,296
DEMOCRATIC VOTES
62.3%
111,737
REPUBLICAN VOTES
37.7%
~296,033
DEMOCRATIC VOTES
72,559%
LOSS MARGIN
62.3%
EBR Democratic
East Baton Rouge Parish alone created a 54,495%-vote Democratic margin.
80,782%
VS
THE KEY FINDING
EBR Republican
26,287%
=
EBR DEM SPLIT
75.4%
RECOMMENDED
OPTION A
Targeted Campaigning
Large campaigning efforts will be made in the following zip codes to increase support: 70805, 70802, 70807, 70811, and 70806. These are all East Baton Rouge Parish locations (such as North Baton Rouge, Scotlandville, and Central).
These ZIPs are compact, high-turnout, high-Black-population, and contain the majority of the needed target flip votes.
Achieved through door-knocking, mail, digital, public events, and community outreach efforts.
Only a Black Baton Rouge native will be able to garner the support necessary for a victory.
How Can We Win?
Because every flipped Democratic voter is a +2 gain for the Republicans, around 40,000% Black Registered Democratic swing votes are needed to win.
OPTION B
A District-Wide Full Flip
Instead of targeting specific areas of East Baton Rouge, a parish-wide campaigning effort will be made.
Around 3-4% of the Democratic votes will need to be flipped for this to succeed.
This path is akin to Option A but lacks personal interactions with the constituents.
This path is akin to Option A but lacks personal interactions with the constituents.
THE PATH TO VICTORY
OPTION C
Split Focus: Caddo & EBR
Next to East Baton Rouge, the largest difference came from Caddo, with 31,057% Democratic votes and 6,550% Republican votes (a +24,507 Democratic split).
Large-scale, non-area-specific campaigning efforts divided between the two areas.
40% of EBR's Black Democratic voters would need to flip, plus ~30% of Caddo's.
Requires successfully mobilizing two separate population centers simultaneously.
The election was decided by a lack of engagement in the
heart of our district.
THE 2024 REALITY
While others may focus on broad, impersonal strategies, the path to victory depends entirely on one factor: authentic local presence.
THE LOCAL MANDATE
Trust Is Built on the Ground
Voters are more likely to trust and support candidates who are active participants in their own daily lives. Trust isn't built through a television screen or a billboard it's built on the streets, in the churches, and at the front doors of our neighborhoods.
I am the only candidate in this race who actually lives in Baton Rouge. While other candidates attempt to bridge the gap from the outside, a non-resident cannot authentically engage a population they don't go home to every night.
SRATEGIC ADVANTAGE
Why This Approach Wins
Trust Over Marketing
In high-turnout areas like North Baton Rouge and Scotlandville, authenticity is the primary currency.
Precision and Presence
By focusing on specific ZIP codes, we prioritize personal interaction where it matters most.
The Only Realistic Choice
A candidate from outside Baton Rouge cannot effectively ask for the trust of a community they do not share.
The ZIP Codes That Decide the Race
TARGET ZONES
Deep, personal familiarity with every one of these neighborhoods is our strongest asset.
70802
South Baton Rouge / Downtown
70805
North Baton Rouge / Istrouma
70806
Mid City / Broadmoor
70807
Scotlandville
70808
Valley Park
70811
Zion City / N. Scotlandville
70812
Glen Oaks / N. Baton Rouge
70814
Park Forest / Greenwell Springs
70819
Melrose East / Stevendale
70820
Gardere
By leveraging local roots and deep community ties, we transform a historical deficit into a local win.
I am the only one positioned to do exactly that.